Whilst we champion local SEO campaigns, paid ad campaigns and Search Engine Marketing (SEM) are definitely viable marketing channels that can complement overall online marketing efforts. Over the past 10 years we have managed millions of dollars in ad spend and generated fantastic results for our clients.
We work with all major advertising channels, but here are our 3 prefered below.
Google Ads is the largest online advertising platform and great for location based advertising. We are able to link our campaigns to your Google My Business account. This allows our ads to be shown to customers nearby your locations when they search for relevant keyword phrases. Customers can then easily load the map with directions on how to get to the location that was shown in the advertisement.
Facebook is a huge social media platform, but did you know it is also a powerful location marketing platform? Facebook is viable for location based PPC campaigns through the use of the local awareness ads and their Store Location tool. Our Facebook ads will show your locations to appropriately targeted demographics that are nearby your physical locations.
Microsoft’s Bing has a powerful location platform, Bing Places. Utilizing Microsoft Ads (formerly known as Bing Ads) it is possible to run ads showing your nearby business locations by linking Bing Places with Microsoft Ads to potential customers who are searching for targeted keywords.